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The "Five" exhibition was a physical exhibition that emphasized the importance of using our senses to connect with the world around us. The branding for the exhibition was designed to be playful, stimulating, and interactive in order to attract a younger audience. The exhibition showcased interactive installations that explored the five senses, with the number five serving as the exhibition's icon and name. The overall objective of the branding was to create an engaging and memorable experience that reminded visitors of the significance of sensory perception.

Concept, Creative Direction, Art Direction, Branding, Graphic Design, Motion Design

Light and colour is detected by cells in the retina at the back of the eye.

Special cells in the nose detect different chemicals in the air that we breathe in. We also detect the flavours in food as air moves from our mouth up into the back of the nasal cavity.

Hair cells in the ear move in response to specific frequencies of sound.

Taste buds on the tongue react to salt, sour, bitter, sweet and umami tastes in our food.

Various receptors in our skin can detect different types of touch, including pressure and vibrations.

“Self-awareness is your awareness of the world, which you experience through the five senses (sound, touch, sight, taste, and smell). Pay attention to your sensory impressions and be aware of those five ways that the world comes to you.” 
- Deepak Chopra
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