I created the visual direction for SunGod’s See Better, Sustain Better campaign, offering a conscious alternative to the typical Black Friday messaging. Rather than focusing on discounts, the campaign promoted sustainability and thoughtful consumption, spotlighting SunGod’s Infinite Recycled Frames, Lifetime Guarantee, and partnerships with environmental organisations.

 

A clear grid layout was used across social media to build a strong and cohesive visual narrative. Typography was crafted to be both engaging and consistent with the brand’s tone of voice. Close-up imagery highlighted the details and benefits of the products, while a hero gradient unified the entire visual identity across all touchpoints.