SÖPIS KNITWEAR

For Söpis, a handmade knitwear brand specializing in made-to-order custom cardigans crafted from organic wool, I created a soft and feminine brand identity. Inspired by the Finnish slang word “Söpis,” meaning cute, the branding reflects a light aesthetic that complements the softness of the wool and the charm of the brand name.

The project included designing a playful yet elegant logo, crafting a cohesive visual identity, and creating custom-made illustrations to emphasize the brand’s handmade and organic ethos. I also developed social media templates to establish a consistent and engaging online presence. The result is a charming and approachable brand identity that beautifully captures Söpis’s individuality and warmth.