The goal of the Better Trends rebrand was to elevate and align the visual identity with the playful yet professional spirit of the business. The new identity brings clarity, energy and flexibility to how the brand communicates across digital platforms, trendbooks and educational materials.

 

A refreshed colour palette, contemporary typefaces and a new set of graphic shapes form the foundation of the identity. These elements were designed to be both distinctive and functional, allowing them to carry through into the layout and design of Better Trends’ core outputs including their trendbooks and masterclass PDF versions.

 

The result is a brand that feels more cohesive, expressive and true to its forward-thinking nature.